So many games that come out these days try to squeeze more money from customers with a Limited Edition or Collector’s Edition or Digital Deluxe Edition blah, blah.
Most of them are a joke.
Obviously, I will speak for the entirety of this post from the side of the consumer. Game development companies can go on and on all day about development costs and what little profit margin they have, et al, ad nauseum. I’m not buying that. A solid title that’s released somewhere near the projected date with little to no bugs on release and decent developer community support after launch will do well. That’s a pretty simplified equation for success, but a decent one (in my own mind). Game devs hire accountants and project leads to stay on track and on budget. Make them do their job; don’t cry to the community about profit margins.
Notwithstanding all Xbox 360 and PS3 titles are $60 at launch now, with many PC titles following suit (simply because they can, not due to any extra PC features … unless you consider custom stuff like “mouse support” worth an extra $10 in the case of MW2). So when publishers and devs ask for an extra $10 on top of the retail price for a “special” edition, I expect there to be a minimum of $10 worth of goodies thrown in. I don’t consider a metal tin around my disc said goodie.
But once in a while, you get a company like Bioware that knows what makes a limited edition. I speak specifically of Mass Effect 2, and it’s Digital Deluxe edition for the PC. For my extra $10, I got a few extra in-game features (armor, weapons) as well as the soundtrack in .mp3 format, a .pdf digital artbook of concept drawings, a .pdf digital comic book of their series with Dark Horse comics, as well as a digital format documentary video. Two digital books (not including a manual), a behind-the-scenes video and a soundtrack, plus some in-game perks for $10. That, to me, is value for my $10.
And value, not price or cost, is the crux of the issue at hand. Video games, like all electronic entertainment, is a discretionary expense in my household budget. They aren’t essentials. They don’t cover the bills. We can’t eat them or use them to stay warm at night. And in this recession, we watch our discretionary expenses carefully. So when I spend any discretionary funds, especially extra funds for a deluxe edition, I want to feel like I got a lot of value for the cost. Consider it my “emotional” profit margin.
Does the value of my deluxe edition exceed the cost (to me) of the extra $10. With Bioware, I feel very strongly it does.
Then, there’s a company like DICE that’s doing the “limited edition” of BF:BC2 for the same (what we consider “normal”) price of $50 simply if you preorder the title.
Kudos to the both of you. More companies should take note. Especially if they want to take my money.
How do you feel about special editions of games?
